Integrated Communication Strategies Shield Renewables From
To ensure NIMBYism does not continue to interfere with the much-needed energy transition, companies must transform their development approach, leveraging new, integrated,
In recent decades, scholars have extensively examined levels of support and opposition to energy infrastructure, often with a focus on so-called Not-in-My-Backyard (NIMBY) sentiments. As the need for energy infrastructure grows, so does the need to extract insights and lessons from this literature.
Our findings confirm the presence of a NIMBY effect on renewables, with landscape considerations emerging as a key factor. However, targeted communication about climate benefits and local financial gains, as well as implementing smaller-scale projects, significantly reduces resistance.
The contrast between localized costs (especially visual impacts) and broader collective benefits, such as environmental protection and cost savings, forms the attitudinal basis for a potential NIMBY effect—individuals may support renewable energy in principle but resist its installation nearby.
As a consequence, our review of scores of NIMBY studies leaves us unable to reach a firm conclusion, one way or the other, on the role of NIMBYism in explaining attitudes toward energy infrastructure in general, let alone on how this might differ across technologies or specific project characteristics.
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